Business lead for the implementation end to end — requirements, solution design, UAT, change requests and go-live. Separately owned the master-data migration: wrote the data standard the programme now runs on, built an AI-assisted validation pipeline to test every state file against it, and ran the correction cycle with regional teams until the files cleared.

Led the replacement from a blank page: ran discovery across sales, supply chain and finance, drove the business requirements through to sign-off, and designed both the approval workflow and the shared distributor identity that lets the new DMS and the SFA platform operate as one system rather than two.

Business owner for two linked internal builds — a centralised order platform and the analytics layer over it. Ran the scope definition, interface and data-schema reviews, commercial evaluation, and delivery coordination across external partners and internal teams.

Designed the trainee programme and its immersion journey through each business function. Wrote and ran the first progress assessment — 100 marks, question paper and answer key. Then designed and personally delivered an "AI at Work" session to the batch: practical prompting, AI inside the tools they already use, where it fails and how to catch it, and the data-safety rules that protect the business — followed by a hands-on build challenge.

Built the office's own operating layer using Claude Code: a structured knowledge base, a single source of truth per project, reusable playbooks and automated routines. Taught myself the tool from zero, with no coding background.

Built and handed over the sales organisation's review and governance infrastructure: a scalable review tracker covering compliance, MIS and escalations; an incentive and scheme framework; and a hiring-approval process that links every new sales role to a business case and measurable targets before it is opened.

Proposed an internal ERP; management approved it and appointed me central coordinator. Built the requirement document with every department, shortlisted implementation partners, ran the demos and negotiated scope and commercials, then carried the full cycle as single point of contact — action plans, data sampling, testing, module refinement, migration, internal training, go-live and adoption.

Redesigned every core layout — leads, deals, contacts, accounts, properties — using layout rules, conversion mapping, formula fields and linked custom modules, then built a management reporting dashboard from scratch.

Set up a governed central storage system with defined formats and controlled access, then designed a single live reporting layer to replace the duplicates: master registers for clients and projects, status trackers across project, design, procurement and payment, and visual management sheets for inventory, occupancy and vacancy.

Ran a full process analysis, developed a standardised workflow framework, and refined and formally implemented it with management and department heads — then built a project profitability model with Finance, tied into the new data and workflow systems.

Built the marketing function from nothing. Defined the go-to-market and launched every direct-to-consumer channel — Shopify storefront, Meta and Google Ads, SEO, e-commerce and quick-commerce listings — and managed the agencies behind them. Implemented Zoho One as the operating backbone, and drew up the org structure, workflows and strategic roadmap the company didn't yet have.